For those that don't know, please let us briefly explain what responsive web design is before we touch on some extremely important reasons why it's imperative that your website be designed with it. Especially if you're in business and you plan to generate online leads and sales in 2014 and beyond.
Responsive web designs are sites designed to dynamically adjust their appearance and accommodate screen layouts for practically any device they're viewed on; including smartphones, tablets, netbooks, notebooks or desktops (wearables eventually as well).
In 2014, for the first time in history, mobile use exceeded PC Internet usage. To give you a bit more to think about before we provide you an example as to why responsive web design may just save your business, stat mogul IDC says that 87% Of Connected Devices Sales By 2017 Will Be Tablets And Smartphones. Okay, so why is this important, especially to online business owners? Here's an example of what this means if your site is not built around responsive web design.
A customer finds your site on their desktop or laptop computer. You've provided them with all the products, services and information they've been looking for. They're ecstatic. They love it. Your site looks amazing on their beautiful, large 32' LCD screen or even laptop computer! They find that your site would be of immense value to them while on the road so they decide to Pushbullet the info over to their mobile device and can't wait to use the site on their smart- phone! They grab their Android or iOS device, pull up that great site they saw on their beautiful desktop or laptop computer and voila��! Your site looks horrible!!! The text is so small that they practically need a telescope to read a paragraph. They're zooming in & out, and scrolling up & down so much that they actually forget whether they're looking at your website or playing Temple Run. Finally, they just give up trying to navigate your site and altogether abandon it. More than likely moving on to a mobile friendly site (usually a competitor, may we add).
When it comes to Building Smartphone-Optimized Websites, Google says that RWD is the way to go from here on out. The search giant undoubtedly gives love to those that follow their design tips and they give three main reasons why they want you to now use responsive web design:
If you're in business and your website is not built around responsive web design, without question, you are going to lose viewers and thus lose viewer conversions to sales. By changing your website with a responsive web design the images and text your viewers see will keep them immersed in the experience and wanting to come back for more.
Insert Anagram example images
All of your sites content and images will be wonderfully entertaining and as useful on your viewers a desktop, as they are on their smartphone.
Upgrading many basic sites (i.e. a single homepage with an additional page or two) to responsive web design may cost very little. On the other hand, unless you have a monopoly on a market and you have 0 competitors, if your site isn't responsive web design enabled then you stand to lose many potential customers. Potential customers that will certainly try other sites that are responsive web design enabled.
To avoid missing out on potential visitors and sales, contact us today.